Three years of Menicon Bloom - Q&A with Peter Nijhuis

We speak to Peter Nijhuis who is the Head of Myopia Management Business Division at Menicon about the Menicon Bloom^TM system which encompasses a suite of services to cover myopia management with soft contact lenses and orthokeratology, while also supporting clinical communication and long-term patient care.

Peter: Myopia control is now a standard of care, and it needs to be treated as a clinical intervention. Menicon Bloom^TM is our comprehensive approach to Myopia Management with contact lenses to follow this statement.

Menicon Bloom^TM encompasses digital tools to support ECPs on case analysis, lens calculation & fitting, follow-ups, and patient monitoring, all this within Menicon Bloom^TM Easyfit professional software. For patients, the Menicon Bloom^TM app provides additional input, with short surveys about their performance with the lenses, kid-friendly instructions on lens handling and maintenance, and the message function to contact their ECP, linked to the professionals' Menicon Bloom^TM Easyfit. Besides, Menicon Bloom Night^TM (orthokeratology lens) with its lens care products (Menicon Bloom Care^TM and Menicon Bloom Progent^TM), and Menicon Bloom Day^TM lenses complete this fabulous system.

Peter: Beyond the efficacy and safety of Menicon Bloom Night^TM lenses, supported by several scientific studies collected during the years^1-3 and independently confirmed by notified bodies in Europe ultimately granting the treatments CE-approval for the specific indication of myopia control, the key to success of Menicon Bloom Night^TM  lens lies in the fact that it belongs to a broad system that not only offers lenses to fit, but a comprehensive approach to embrace myopia control through a treatment plan and the facilitation of communication and empowerment of commitment. And this approach also applies to our daily option, Menicon Bloom Day^TM.

Peter: Professionals are gaining experience with Menicon Bloom^TM on several markets. The Netherlands was the first to launch Menicon Bloom^TM, so we have learnt a lot from ECPs' feedback. The way communication is considered and given the importance it deserves is key in this market. The Menicon Bloom^TM app helps ECPs to track their patients and focus on what it needs to be tackled on every visit, easing the process. A new opinion piece written by a Menicon Bloom^TM fitter from The Netherlands is about to be published. Stay tuned to our channels!

Peter: Families appreciate a brief, professional and kind communication process with their ECPs. We want to support ECPs on providing the best attention and hopefully an added peace of mind through the different tools that encompass the Menicon Bloom^TM system.

As we presented during International Myopia Conference 2022, the internal data analysis of the Menicon Bloom^TM app usage shows high levels of compliance, a proper lens replacement rate and good communication levels, which allow us to think this is a valuable tool for families with kids under Menicon Bloom^TM treatment plans.

Peter: As it has already been mentioned, lens safety (as well as efficacy) is supported by scientific evidence^1-3 and by our CE-approval for myopia control. But, with Menicon Bloom^TM, we want to make a step forward to try to enhance and facilitate compliance and safety. The Menicon Bloom^TM app is aimed to support patients out of the practice: kid-friendly animated instructions, short surveys with the results shown to ECPs prior to the next visit and reminders of the visit associated with lens replacement are the best examples on how we've tried to improve myopia control treatments.

Peter: Menicon Bloom^TM is a live environment. We are continually analyzing the system, the market needs and trends, and implementing improvements to help ECPs to provide the optimum service to patients, and to offer patients a great experience on their myopia control journey, either with our night or day option.